Category Archives: Blogging and Social Media

NEW BLOG – ITSERYNE.COM

Hi friends.

I finally did it. I’d been thinking about doing this for quite some time, and I finally made the decision.

I have started fresh with a new blog, over at www.itseryne.com. I hope you’ll come and join me over there! It’s still getting up and running, so bear with me as I continue to add and update.

The New Blog_ItsErynE

This blog will remain online for the time being, but will eventually be pulled down. I’m in the process of going through my better blog posts, updating and so forth, and will be posting some on the new site.

Thank you to everyone for your support over here. I will cherish my time here, but it was time to rejuvenate and make the blog a much better to place to visit :)

Visit it here: www.itseryne.com

Helpful Lessons I Still Use From My Social Media Degree

This post was originally published on BlogHer on March 19, 2015

I’ve been asked if it was worth getting my social media degree. On one hand, in four short years, most things I learned aren’t applicable today. The social media landscape changes too quickly. But there are overarching lessons that inform how I approach my blog or other social media accounts.

Here are 6 lessons I still use daily when it comes to social media.

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Social Media is Always Changing

It moves fast. It changes even faster. What was trending one day as the latest marketing tool, won’t be around the next day. Which means, there is always something new to discover and always something new to learn.

My degree may be four years old and I may have graduated, but I haven’t stopped learning the ins and outs of what’s new in the social media marketing world. Knowing that helps me keep perspective.

You Have the Freedom to Try New Things

No, my degree didn’t give me the freedom to try skydiving (wouldn’t that make for an incredible Instagram post…), but it did provide me with a new outlet to think outside the box. Traditional marketing is all about advertisements, commercials, and so on, all of which are expensive.

Social media allows users to see what works for their companies without spending a lot of marketing dollars. The possibilities with social media marketing are endless. What works for one brand, may not work another. And that’s okay. Trial and error is the name of the game in social media until you find something that works.

It keeps me creative in the workplace.

Connect With Like-Minded People

Believe it or not, there are people out there that don’t care to talk about Facebook, Twitter, Instagram and so on all day. They don’t care about the latest trends, and they don’t care about what new marketing scheme you came up with.

By connecting with others who love social media marketing the way you do, it provides you with a group of people who can be a sounding board for ideas. And that same group of people may also be the group who provides you with ideas you hadn’t even thought of.

Knowing how important it is to find your “tribe” workwise also translates into my daily blogging approach.

Knowledge Makes You an “Expert”

I put that loosely only because it seems like you could throw a rock and hit at least 15experts in social media marketing. Sometimes they are people who have learned much of what they know on their own, by reading, experimenting and the like. Other times, they learned about social media in the classroom.

Does one or the other make you any more of an expert? No. What makes you an expert is gathering the knowledge that will help you market your brand properly on social media.

Someday, that social media degree will be just as common as an English degree. So, yes, a social media degree is useful because it sets you apart as an expert in the field. That is, as long as you keep learning.

Everyone Needs to Work for Followers

As much as I had hoped graduating with a social media degree would mean that I would suddenly have thousands of people who would listen to me on Twitter, it didn’t happen, nor will it happen. But what I did discover were the proper tools and etiquette for building a following.

Thank those who do follow you and follow back. Share their work. Repost their pictures. It takes time and effort, but you will see you social media grow. And the hard work will pay off.

Social Media Is Sticking Around

If the growth of some the platforms out there like Instagram and Twitter are any indication about the direction social media is going, I think it’s safe to say that social media is a pretty solid focus for both undergraduate and graduate programs. It’s a growing field, and as the years go on, the need for social media experts will only increase.

My degree is so much more to me than learning the ins and outs of Facebook. If you love social media, and find yourself on it 24/7, and are interested in analytics, tools, and everything else that goes into marketing, this may be the degree for you.

My classes in social media were, by far, the hardest classes I took. But because I was interested in social media marketing, I loved them and excelled in them. And if you feel as strongly about social media marketing as I do, then you should definitely pursue it!

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#MicroblogMonday #12 – A Breather

Not sure what #MicroblogMondays is? Read the inaugural post which explains the idea and how you can participate too.


Do you ever hit that point where life just feels so overwhelming that you need to take a step back to evaluate and breathe?

I recently did, and if you follow this blog at all, then you’ll now that the blog took the biggest hit.

microblogmonday-a-breather

Life hasn’t been overwhelming in a negative sense. In fact, it’s been the complete opposite. But with the photography season picking up and work being quite busy, I needed to step back and re-focus. I needed to think about my goals and look at time management. I needed to find ways to devote time all of the things I love, without over extending myself and burning out.

So that’s exactly what I did. I stepped back and took a breather.

And in taking this breather, I realized that the only person putting the pressure on me, was me. And what I found was that I missed writing. I missed my little corner of the web. And while it was the first to be pushed to the back, I’ve also realized it probably takes up the least amount of time in my day, especially if I pre-plan my content.

My photography takes up a good bit of my free time, and I always make time for it because I love it.

This breather allowed me to realize that this blog is an extension of me and I need to make time for this too. It’s also allowed me to refocus and recharge, and I’m ready to write.

Have you ever just needed to step back and take a breather?

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A Blog Hiatus

I hate writing these words, but I need to write them.

The blog will be on a bit of a hiatus. You’ve probably noticed my lack of posting already. I’ve always been sporadic, but lately, it’s been more so.

It’s not because I don’t completely love my blog. I do. I finally have a design I love. A look that is all my own. And that’s not going anywhere. It’s because I just don’t have the time. And I always said when I don’t have the time, the blog is the first to take a backseat.

I’m hoping in a month of so, I’ll be able to get back to regular posting. But no guarantees. Who knows. You may even see me before then.

Why the hiatus? The photography season has begun. And I need to focus my energy on growing my photography business, both the shoots and the Etsy shop.

Along with the photography, work is busy. And we’re gearing up for weddings, house hunting and so on.

But I won’t be non-existent. I just won’t be blogging here. Make sure to follow me over at itseryne’s instagram account. I’ll be mini blogging there like I always so. You can always follow along with the photography business at eryn e photography’s account.

You are all amazing. Seriously. And I’ll miss everyone during this hiatus. But it needs to happen, at least for the time being.

See you on the other side.

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Why I Started Blogging

I could do a nice in-depth list on what drew me to the blogging world. I do like to make lists. It’s probably my Type-A personality. But this isn’t a list kind of post. This is the story of why I started blogging. I’ve told bits and pieces of this story on and off since the blog began. Particularly when I was trying to brand the blog and figure out what I was doing. Now is the time to tell the whole story.

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Unsplash // William Iven

A little background

I’ve been writing my entire life. Ever since I could pick up a pen, I was creating stories. When we got our first computer, I began writing there. I kept a journal all through high school. I wrote in it daily with a calligraphy pen, purely because I loved the look and feel of them. I filled around 12 journals over the course of 3 years. I wrote about everything. Yes, there were plenty of details of my life as a 16-year-old high schooler, but I also thought a lot about my life. In a way, I was blogging long before blogging was popular. Only no one else could read it.

Words continued to reign supreme in my life as a Journalism major and English minor. I was in my element. I was writing, but now I was learning to write for a career. Words were my life.

Once graduate school ended in August of 2011, I felt disconnected from the creativity I once had felt. I decided I needed a place to express myself; to be able to write and let the words flow from my fingers once again.

So, A Glimpse Into Eryn’s World was born.

It started as just a place where I wrote. Similar to my journal back in high school. Then, as my photography business began to grow, it became a place to share my favorite imagery. Which I quickly moved away from.

It’s taken me a few years to find my niche and remind myself that I’m not blogging for business. I’m not blogging to make a living. And I’m not blogging to be blogger famous.

Why I Started Blogging…

You know how I said this wasn’t going to be a list post. I lied. This is definitely going to be a list post. Because I love lists.

I started blogging to write more. As I said above, words were my life. And I needed them to be back in my life. This was my way of doing that.

I started blogging to remind myself that I have opinion. When it comes to controversial things, I don’t like to openly express my opinions. I don’t like to get into debates, and I don’t like people telling me my opinion is wrong. I don’t discuss many controversial topics on here, but blogging has reminded me that I’m just as entitled to my opinions as the next person. And if I’m putting them out there, I need to grow thick skin and not get so offended.

I started blogging to allow my creativity flow. There are times when my posts are simple updates. Sometimes they are just a necessity of blogging. But my original thought was to write; personal essays, creative pieces, and more.

I started blogging to share my triumphs, success, failures, and more. I wanted a place, besides social media, to share all the good and the bad. I wanted to share in my success, and I wanted to bask in my failures (which are all learning experiences).

I started blogging because I wanted too. I didn’t start blogging because everyone was doing it. I didn’t start blogging because I wanted to make money. In fact, at the time I didn’t even know I could. I started blogging purely because I wanted too. And that’s what I remind myself every day. Especially when I start focusing on the numbers and the sharing. I take a step back and remind myself that I started this for me. And everything that comes after it is just gravy.

Now I want to know. Why did you start blogging?

Why I’m a Failure at Blogging

You’re probably looking at the title of this post wondering, “Why would she even write something like this for her blog?”

And you’re right. I’m asking myself that too. But, here’s the thing. In terms of being a “blogger”, I do fail at it. Here’s why.

Failure at Blogging

I go for long periods of time where I just don’t post.

A long period in the blogging world is a few days. I sometimes go for a week or two without posting anything. New content is key. Especially when you’re trying to build your audience. And if you don’t post, there isn’t new content for new and old readers to read. But it’s okay, because I didn’t start this blog to have hundreds of thousands of readers (even though it would be nice). I post when I feel the inspiration, or feel I have some worthy to say.

I forget to comment on other blogs.

Another key piece of blogging 101. To build a following, you must comment and connect with other bloggers. I try really really hard to do this. But sometimes, weeks go by when my time is limited, and I forget. It has nothing to do with the blog I’m reading or the content. I honestly just forget. Having said that, I might start setting reminders to check out my favorite blogs and comment on them.

Twitter and I have a love/hate relationship.

Yes. I love social media. I have a degree in it after all. But when it comes to using my own personal twitter, I find that sometimes I just don’t have the energy for it. I’ll go in spurts where I’ll find lots and lots of content to schedule via Hootsuite, including my blog posts, and try to connect with all the right people, and grow my following. And I’ll be really good about it for like 2 weeks. And then, something happens, and it all goes to hell. Literally. At the time of this post, I can’t tell you the last I actually scheduled something for Twitter (okay, it was probably in January). Or even really interacted with people on Twitter (again, that was probably last month). But whatever, you get the point.

My blog doesn’t have a niche.

My blog will never have a niche. Ever. I like to talk. I ramble a lot. This blog is essentially me thinking out loud. When I finally figured out a tagline I actually liked, see header above, I realized that it’s okay to not have a niche, because this blog is all about my musings. It’s who I am. I don’t fit into the healthy living category or the beauty category, or even the book review category. It’s a lifestyle blog. Purely because it’s the ramblings of my life.

It’s disorganized, random and sometimes unruly.

And no, I’m not talking about my life or my hair. Yes, my blog is all of those things. You many not be able to see it, but I certainly do on the back end. And boy is it a disaster. I’ve cleaned it up quite a bit since I redid the blog. But it’s still not organized. I just hope none of you notice, but you probably will now that I mentioned it.

But what I don’t fail at

Loving my blog to pieces. My blog is an extension of me. So it may fail in the traditional blogging sense, but to me, it’s a huge success and something I am oh so proud of.

#MicroblogMonday #11 – Las Vegas

Not sure what #MicroblogMondays is? Read the inaugural post which explains the idea and how you can participate too.


It’s been a couple of weeks since I wrote anything for #MicroblogMonday. Not for lack of wanting too, or lost interest, but purely because I’ve been busy prepping for vacation.

And as this post goes live, I’ll be on a plane. Perhaps by the time you read it, I’ll be in sunny Las Vegas.

#MicroblogMonday Vegas

Image purchased and designed via Canva

I always find that leading up to vacation, when I should be winding down, I’m usually the opposite. I’m running in a million different directions, trying to make sure everything is in it’s place before I go. I want order. Maybe it’s a touch of OCD?

But either way, as you read this, I’m waving to you from the sunny Las Vegas strip. Where we are indulging in some good drinks, some gambling, some R&R, and most importantly, wedding planning.

I’ll be posting throughout the week on Instagram, so make sure to follow there for live up to the minute updates.

And don’t worry – I have things scheduled to go live throughout the week. So it will be like I never left!

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#Microblog Monday #10: Spring Ahead

Not sure what #MicroblogMondays is? Read the inaugural post which explains the idea and how you can participate too.


It seems like Daylight Savings comes earlier and earlier every year. Wasn’t it always closer to the end of March/beginning of April?

Spring headUnsplash // Justin Leibow

This year, as everyone knows, it was this past weekend. And after the winter we’ve had, I’m definitely not complaining. Sure, losing an hour of sleep is hard. Especially for those who really love their sleep. Not too mention, it completely screws up my internal clock for a solid week.

But spring ahead always provides us with hope. That after such a horrible winter, we can see the light at the end of the tunnel. Spring is coming.

My favorite part of spring ahead? The longer days. Which I’m guessing is everyone’s favorite part. I love seeing the sun out until 7 at night. I love being able to leave the gym, and still have it bright out. I love knowing that once the snow melts, we can be outside well into the evening.

We made it through one hell of a winter. We made it to Daylight Savings. And now, we just wait as the temperatures begin to climb and we finally reach out beautiful New England spring.

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Insta-Life {February}

Instagram. We all know how much I love it (you can read the posts here and here). So it only seems proper to give an update on my Insta-Life.

Starting with February, since I just thought of it this week, once a month, I’ll share some of my favorite images from my instagram account.

Insta-Life February

I always say life is better in photos.

Enjoy!

#SuperbowlChamps2015.

A photo posted by Eryn Carter (@itseryne) on

Sick of the snow already, but it does make for some lovely pictures. #winter #snow A photo posted by Eryn Carter (@itseryne) on

This is my year. Morning #motivation.

A photo posted by Eryn Carter (@itseryne) on

Jesse the wonder horse enjoyIng some playtime before lessons. #hightailacres #horses #horsesofinstagram A photo posted by Eryn Carter (@itseryne) on

My Valentine’s Day flowers are blooming and look so beautiful. #love #flowers A photo posted by Eryn Carter (@itseryne) on

Doing a little local shopping. So in love with this little shop. #thenest #amesbury

A photo posted by Eryn Carter (@itseryne) on

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#MicroblogMonday #9 – March: In Like a Lion

Not sure what #MicroblogMondays is? Read the inaugural post which explains the idea and how you can participate too.


March. In like a lion, out like a lamb. I sure hope that’s true.

Mark - In Like a Lion

Unsplash // Carli Jean

Yesterday was the first day of March. After one hell of a February (can we say over 7 feet of snow and bitter cold?), seeing March 1 on the calendar was a welcome sight.

I waited for Sunday all week. That might sound silly, especially since it marks the end of the weekend. But it was supposed to be in the mid-thirties, and sunny. At least that’s what the weather apps and reporters were saying. They also were talking about more snow, but that was going to be overnight, not during the day.

What was supposed to be a sun-filled March day, turned into a gray, cold, this feels like January day. With snow flurries starting by mid-afternoon.

The last day of February felt more like an early spring day than the first day of March.

But like the quote above, March comes in like a lion and out like a lamb. I can only hope that this quote reigns true this year.

Because March definitely came in like a lion.

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