Tag Archives: branding

Thoughts on a Blog Rebrand

I’ve been thinking about re-branding the blog. Don’t get me wrong. I LOVE A Glimpse Into Eryn’s World. It will always be my first love. But as I grow up, I am closing in on 30 after all, I feel the blog should grow up with me.

It’s been a difficult process for me. I don’t think I’ve ever been truly happy with my blog design. I do like the one I’m currently using. It’s cleaner. Simpler. But I’m still not in love with it. I look at some of my fellow bloggers and love their clean, elegant looks. And then I look at mine and it looks like an amateur blogger. Which I am, but I don’t want to portray that. I want my blog to appear more professional and pretty. So pardon as I ramble to gather my thoughts, but this is the only way I know how to get to a decision.

blog rebrand

My thoughts on doing a full redesign…

Name: The name will change. But, it’s not going to be to much of a stretch. If you follow my social media, then you know you can find me at itseryne on Pinterest, Instagram and Twitter. It seems like it would only make sense for the blog and Facebook to follow. Plus, it will be much easier to remember.

Design: I’m picky when it comes to design, but I know I want something with a white background, pretty fonts, and clean looking. With sidebar space. I’d like to begin monetizing the blog a bit more, so I would need the space to have ads. Preferably including some of my favorite colors; aquas and pinks, and some fun feminine fonts. Some blogs that I love, not only for reading, but their design are:

Content: This my friends will not be changing. This is a lifestyle blog, and I intend to keep writing about what I feel like writing. I don’t have a particular niche and I’m okay with that. This blog is 100% me and that’s exactly what I want the content to reflect.

What’s holding me back?

Well for starters, I’m finally seeing my traffic grow every day. And my fear of changing domains is that my traffic will take a major hit.

Also, the idea of essentially redoing my Bloglovin and BlogHer accounts. Also a challenge. They have both finally gotten established, and are beginning to grow as well. I’m not talking huge numbers, but I would have to re-establish a new domain and blog at both of those places.

What could I do?

Instead of jumping into an entire re-brand, I could start slow.

Keep the aglimpseintoerynsworld.com domain name, but begin using the header “its eryn e” on the blog, as well as change the Facebook page over. Eryn E was a nickname of mine growing up, so it at least all pairs well together.

I could work on finding a design I love. And giving the blog a brand new look. A look that’s clean and fresh, and really represents me.

Decisions decisions.

I’m thinking that keeping the same domain, changing the look, and updating the header name seems like the best idea.

What would you do? Have you ever gone through a blog rebrand and name change? How did you go about it? I’d love to know your thoughts!

New Signature

 

 

The Blog Got a Facelift.

If you’ve been reading the blog for awhile now, you’ve probably noticed that its been through a few changes. First, it moved from WordPress.com to self-hosted. Then I bought a new theme for it. And as of yesterday, it has another new design.

I know, most bloggers stick to one theme and run with it (branding 101). But to be honest, when I went self-hosted, I didn’t know what I wanted. So I bought a simple theme off of Etsy, installed it and attempted to figure everything out. The more I dove into it, the more I discovered that it wasn’t nearly as customizable as I wanted it to be.

Hence the new look. I’m much happier with the overall feel. I think it’s much cleaner and easier to navigate. It’s more appealing to the eye. And it’s much more me. That’s the most important part.

It will probably continue to be a work in progress, and that’s okay. I’m just happy that I  found a theme that I enjoy.

Here are the elements that were most important when I was looking for a new theme.

1. It needed to scream ‘ERYN’ : Essentially, it needed to have the right feel. The other one was nice, and it was pretty, but it wasn’t… me. I thought it was initially, but looking back, I realize it wasn’t. It was actually too plain (I never thought I would feel that way seeing how I like things clean and semi-plain). The new theme is simple, clean and pretty. It’s easy on the eye. It’s easy to find what you’re looking for. The colors aren’t 100% me, but that’s easy enough to tweak.

2. It needed to flow: My other theme felt jumbled together. I didn’t like the header, besides the splash of blue. I felt like everything was just thrown on there. This one feels like everything has its place and purpose.

3. It needed to be girly: Yep. This was a requirement. I love girly/vintage/chic/feminine things. I’m not a total girly-girl that’s life revolves around the latest fashion trends, but I am feminine and like pretty things. And my blog needs to represent that side of me. I like that this one is subtle, with the ribbon and the pretty script-text. It’s girly, without being over the top.

4. It needed to have some style: And I’m not talking about CSS style.  I wanted it to look like a blog should look (or at least how I envision them in my mind). I didn’t want a theme that was just a big white background with some text and images… wait… I already had that. This has exactly what I was looking for.

5. It needed to be customizable: That was my complaint from day 1 with my theme from Etsy. I bought it knowing that I couldn’t do much with it. I knew I would be able to adjust fonts, and such, but that was it. I bought it because I wanted something unique. What I found instead was a headache. If any changes needed to be made to the actual style, I had to contact the designer and have them take care of it and resend me an entirely new download, or provide them with my log-in information and have them change it.

I know this is how they make their living, and I 100% support that. But when I went self-hosted, I wanted something that I could adjust on my own when I wanted.

Overall, my first look will always be near and dear to my heart. It was my first self-hosted theme after-all. But this new one, is much more me and much more what I was hoping for all along.

So I hope you like it as much as I do!

Question: What were the elements you had to have with your blog set-up?

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