Tag Archives: marketing

Thoughts on a Blog Rebrand

I’ve been thinking about re-branding the blog. Don’t get me wrong. I LOVE A Glimpse Into Eryn’s World. It will always be my first love. But as I grow up, I am closing in on 30 after all, I feel the blog should grow up with me.

It’s been a difficult process for me. I don’t think I’ve ever been truly happy with my blog design. I do like the one I’m currently using. It’s cleaner. Simpler. But I’m still not in love with it. I look at some of my fellow bloggers and love their clean, elegant looks. And then I look at mine and it looks like an amateur blogger. Which I am, but I don’t want to portray that. I want my blog to appear more professional and pretty. So pardon as I ramble to gather my thoughts, but this is the only way I know how to get to a decision.

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My thoughts on doing a full redesign…

Name: The name will change. But, it’s not going to be to much of a stretch. If you follow my social media, then you know you can find me at itseryne on Pinterest, Instagram and Twitter. It seems like it would only make sense for the blog and Facebook to follow. Plus, it will be much easier to remember.

Design: I’m picky when it comes to design, but I know I want something with a white background, pretty fonts, and clean looking. With sidebar space. I’d like to begin monetizing the blog a bit more, so I would need the space to have ads. Preferably including some of my favorite colors; aquas and pinks, and some fun feminine fonts. Some blogs that I love, not only for reading, but their design are:

Content: This my friends will not be changing. This is a lifestyle blog, and I intend to keep writing about what I feel like writing. I don’t have a particular niche and I’m okay with that. This blog is 100% me and that’s exactly what I want the content to reflect.

What’s holding me back?

Well for starters, I’m finally seeing my traffic grow every day. And my fear of changing domains is that my traffic will take a major hit.

Also, the idea of essentially redoing my Bloglovin and BlogHer accounts. Also a challenge. They have both finally gotten established, and are beginning to grow as well. I’m not talking huge numbers, but I would have to re-establish a new domain and blog at both of those places.

What could I do?

Instead of jumping into an entire re-brand, I could start slow.

Keep the aglimpseintoerynsworld.com domain name, but begin using the header “its eryn e” on the blog, as well as change the Facebook page over. Eryn E was a nickname of mine growing up, so it at least all pairs well together.

I could work on finding a design I love. And giving the blog a brand new look. A look that’s clean and fresh, and really represents me.

Decisions decisions.

I’m thinking that keeping the same domain, changing the look, and updating the header name seems like the best idea.

What would you do? Have you ever gone through a blog rebrand and name change? How did you go about it? I’d love to know your thoughts!

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What I Wish I Could Tell My Younger Self: Tips for Happiness, Overcoming Anxiety, and Tackling Life Head-On

Life goes by in an instant. One day, you’re 18 and off to your freshman year of college, and the next you’re nearing 30.

Recently, I’ve found myself looking back at my life so far. Nostalgic? Perhaps. But I’ve been thinking more about what I’ve learned so far in my short life, more than I have been reminiscing.

And as I thought about what I’ve learned, it made me think about the things I wish I could tell my younger self; the lessons I’ve learned, how to handle the bumps in the road and to remember that even those dark moments, there is a light at the end of the tunnel. If I could go back in time, these are the things I would tell myself.

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Kick your worries to the curb. Worrying is normal. Letting your worries overcome your day is not. Some worries are worth fretting over. While others, like saying ‘no’ to someone isn’t worth it. Worrying takes up too much energy.

Don’t be afraid to try new things.  You may have a fear of what others think of you, but don’t let it hold you back from trying something you’ve always wanted to. Letting what others think of you get in the way of life will only cause missed opportunities and regret.

You will suffer from debilitating anxiety and depression. And you will get through it. Anxiety and depression run in your family. You’re bound to face it at some point. It just so happens that it will be your first semester of college and your first time living away from home. A very common time. You will battle with it all through college. Panic attacks and debilitating depression will become a normal part of your day. But in the end, you will get through it. You will learn how to cope. You will learn how to fight back. And in the end, you will want to help others simply by telling your story and letting others know they are not alone.

Exercise is necessary.  Just because you rode horses and practically lived at a barn, does not mean you will stay skinny and in shape forever. Learn to enjoy going to the gym, going for runs, and being outside. Because once you have a full-time job, finding time to exercise will become an excuse. And you will end up having at least 10 excuses every day for not going to the gym. If only you developed a routine in college, you’d be less likely now to fight the idea of working out.

Ask questions of family members before it’s too late. Your family members hold the key to your history. Learn everything you can before it’s too late. Find out more about your great grandparents. Ask your grandparents about their families. Listen intently. Your grandparents love to tell stories from their younger years.

You will know when you fall in love (and it will happen when you’re 22). It’s life-consuming, mind-altering and the best feeling in the entire world. When movies describe finding your soul mate, they most definitely got it right.

Friendships come and go. Some friendships will fade away on there own as you grow up and grow apart. Some will disintegrate before your eyes and there is nothing you can do. Others will end abruptly and painfully for various reasons. Others will grow stronger than ever, and you realize that they are some of the best people you know. Some will be new; that will develop over college and your career. And you can’t imagine life without them now.

Life will challenge you. As cliche as it sounds, life will throw you curveballs. And you will have times where you question how you are going to overcome them. But you will, and you will come out stronger than before. Life isn’t supposed to be easy. Without challenges, we as people aren’t able to grow and change. Take those challenges head-on and know that you will rise above.

Your best laid plans will change. At 16, you had a plan. You were going to graduate high school. Go to college. Become a teacher. And teach 2nd grade. Suddenly, as a freshman in college, you discover you would rather be writing, change your major, and focus on Journalism. As graduation nears, it hits you that print journalism is disappearing. You flounder. Take a few odd jobs, and end up at a company that changes your direction. You start a Master’s program in Marketing, and focus on a new career path. You end up in financial marketing for 2 years before landing a career that you are both passionate about and enjoy.

Sometimes those initial plans are meant to be disrupted. Because without the disruption, you may not end up where you are supposed to be.

You are responsible for your own happiness. The actions of others can make you happy, but they are not responsible for your happiness. Find ways to enjoy life. Find your passions. And do them everyday. Life is too short to not be happy.

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Free Time Overload

I apologize for the lack of posts the last couple of weeks. Life got, let’s just say, a bit hectic. There are some major changes happening in my world (all good changes!), so stay tuned. I just wanted to drop a quick, well somewhat quick post, just to let everyone know that I haven’t deserted the blog. We’ll just call it a lack of creativity.

My master’s degree finally arrived. After two years of tireless nights, several papers and countless days of frustration, I finally have that all important piece of paper.

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Despite saying, I’m completely done with school, I already have that slight urge to learn something else. But for now, I think I will just focus on my career and enjoying my life again.

With all of this free time, I’ve been reading A LOT again. The book I just finished made me think quite a bit about the afterlife. Now, I wouldn’t call myself religious. I didn’t grow up in a super religious household (shh… don’t tell my grandparents), but I would say my family did instill a sense of spirituality in me. I went to church as a child and completed my first communion (I was baptized catholic, but received my first communion at an episcopalian church), but not much more past that. But after reading this last book, I do feel I have a different idea about where we go after we die.

If you haven’t read Heaven is for Real by Todd Burpo, check it out. Don’t be turned off by it’s religious undertones. It is a story that everyone will be able to relate to in some way. Especially if you’ve lost a loved one.  The story is incredible and it’s the easiest 150 pages I’ve ever read. But I walked away from really thinking about those that I have lost. After putting the book down, I found myself thinking about my family members who have passed on and comforted in knowing that someday I will see them again.

I won’t go much farther in because quite frankly I don’t want to start a religious debate. But read this book, even if you’re not religious or spiritual. You won’t regret it. I promise. (But if you don’t like it… don’t blame me either :) I’m just the messenger.)

On that note, I promise that the next blog post will be back to my norm: more creativity, more pictures and less ranting just to fill space.

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Welcome to A Glimpse Into Eryn’s World – The First Post

Welcome to a glimpse into my world.

Bear with me as I learn how to use WordPress and make this blog look fresh and fun… it might take me sometime.

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For those reading, here’s a little background on me.

I graduated with my BA in Communications in ’08 where I was one of the last classes to learn print journalism. As you all know, print journalism is on the outs. I managed to wrangle a job at a publishing company where I had been a temp. That quickly ended as I realized the day in and day out of the same task just wasn’t for me. I left and began working back at the riding stable where I grew up while I looked for something new. I ended up working part-time at a liquor store as a Front End Manager learning as much as I possibly could about wines, beers and liquors for a year while I floundered around, got the last of my partying out of the way and realized I needed to find a real career. After another odd job of working at a gym, I landed a job at an up and coming company as a receptionist where I was quickly thrown into learning numerous different things, including marketing.

This is when I realized that marketing would be a good fit for me. It was the perfect blend of logic and creativity that I was looking for and was not a ‘desk job’ so to speak. I did my research, found a good graduate school program (one that did not require the GREs) and applied. Before I knew it, I was going to be starting my MS in Marketing in September of 2009. I had always said I would take a year off before starting school and I did exactly that.

Not long after enrolling, I was laid off. I floundered again, went back to working at my barn part-time and landed a gig as a Marketing and Office Assistant for a local limousine company. I was put in charge of the social media campaign and their newsletter. While there, I took advantage and learned as much as possible again. Working part-time was wonderful and allowed me to be able to spend a solid year focusing on school.

In August ’10, I learned I would be going back to the previous company, but this time as a Marketing and Office Assistant. I would still work the front desk, but would now have the ability to do some marketing and learn those ropes too. I’ve been back for almost a year (September 20th) and this past year has flown by. Not only was I working full-time, but I was still in school full-time. I should have mentioned that I did my ENTIRE program online. Extreme flexibility.

But now, I will officially be done with my Masters as of August 27th, 2011. The degree will be in my possession as of September 15th. And hopefully, my Marketing career will then take off. With school ending, I’m finding myself constantly wondering where my life will take me. Several people have asked me if I will go on to get my PhD. (The answer is no). The only thing that truly matter to me is that I did it. And I am just about done…

This blog will detail my life after graduate school. A time in my life where I suddenly find I have free time again and have the ability to explore my passions, without the stress of getting homework done hanging over my head.

Enjoy!

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